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SELAM COFFEE WELCOMES YOU  እንኳን ደና መጣችሁ 

Since opening in 2000, Selam coffee has been proud to serve the dire dawa community. We’re committed to not only providing quality products and services, but going above and beyond to ensure our customers are completely satisfied. We welcome you to look through our site to see all we have to offer.

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As one of the leading local businesses in the dire dawa area, we attribute our reputation to the lasting customer relationships we’ve developed throughout the years. We believe that all of our customers deserve the highest level of service, and we are committed to providing just that.

Explore the rest of our site to learn more about what we have to offer, and get in touch with any questions. Selam coffee is here for you.

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OUR SERVICES

Here’s What We Provide

Selam coffee has earned its positive reputation because we go out of our way to provide truly exceptional service to each of our customers. We understand that your needs can change last minute, and we’re ready to adapt our services quickly to ensure your success. Read on to learn more about what we can do for you.

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SCHEDULED DELIVERY

Here For You

Get in Touch
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CUSTOMER SERVICE CALL

Satisfaction Guaranteed

OPENING HOURS

Come Visit

Mon - Fri: 9am - 6pm
Sat: 10am - 2pm
Sun: Closed

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ኑና የሞከሩት  የድሬ ፈጣን ምግቦች 

Selam coffee is committed to exceeding your needs. Questions, comments or special requests? We’d love to hear from you, so don’t hesitate to reach out today.

HVP4+9W2, Dire Dawa, Ethiopia

094 602 6357

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HELP CENTER

ARE THERE ANY BENEFITS FOR FIRST-TIME CUSTOMERS?

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DO YOU HAVE A CUSTOMER REFERRAL PROGRAM?

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WHAT IF I AM NOT SATISFIED WITH SELAM COFFEE AND FRESH DIRE JUICE?

This is your FAQ Answer. Make sure your writing is clear and concise. It’s a good idea to review what you’ve written and ask yourself the following - if this was my first time visiting the site, would I fully understand this answer? Then revise or expand as necessary. Consider adding a photo or video as a visual tool or for extra impact.

ARE THERE ANY BENEFITS FOR FIRST-TIME CUSTOMERS?

This is your FAQ Answer. Make sure your writing is clear and concise. It’s a good idea to review what you’ve written and ask yourself the following - if this was my first time visiting the site, would I fully understand this answer? Then revise or expand as necessary. Consider adding a photo or video as a visual tool or for extra impact.

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INVENTORY AVAILABLE

Our plan

Title: Business Plan for Selam Coffee and Fast Food
1. Executive Summary:Selam Coffee and Fast Food aims to establish a reputable restaurant brand that offers a combination of delicious fast food and a wide variety of high-quality coffee products. Located in a prime area, our restaurant will create an inviting atmosphere where patrons can enjoy tasty food, refreshing beverages, and excellent customer service. Our goal is to become the go-to destination for individuals seeking a quick but satisfying dining experience.
2. Business Description:Selam Coffee and Fast Food will be a full-service restaurant providing fast food options such as burgers, sandwiches, salads, and fries, along with a diverse selection of coffee specialties. We will target individuals from various age groups who appreciate quality meals and beverages in a casual setting. Our focus will be on offering a unique menu infused with Ethiopian flavors, spices, and coffee blends, which will distinguish us from other fast-food restaurants.
3. Market Analysis:The food industry in our chosen location presents a favorable and growing market opportunity. Our research indicates an increasing demand for a quick dining experience accompanied by good coffee. Moreover, the Ethiopian community in the surrounding area lacks an authentic Ethiopian fast-food restaurant, and we aim to fill that gap. Our niche market will consist not only of Ethiopian residents but also locals and tourists seeking diverse culinary experiences.
4. Competitive Analysis:While there are several fast-food chains in the area, Selam Coffee and Fast Food will differentiate itself through our unique Ethiopian-inspired menu and high-quality coffee offerings. We will source local ingredients to ensure freshness and customize our menu to cater to various dietary preferences, including vegetarian and gluten-free options. Our emphasis will be on providing excellent customer service, which will further set us apart from our competition.
5. Marketing and Sales Strategy:To reach our target market effectively, we will employ a multi-channel marketing approach. This will include online marketing efforts such as a well-designed website, active social media presence, targeted online advertising, and collaborations with food bloggers and influencers. Additionally, we will implement traditional marketing techniques such as distributing flyers, local newspaper advertisements, and participating in local events. Special promotions and loyalty programs will also be utilized to incentivize repeat customer visits.
6. Operations Plan:Selam Coffee and Fast Food will require a skilled and committed team to successfully operate. Responsibilities will be divided among various positions, including front-of-house staff, kitchen staff, baristas, and managerial roles. We will invest in staff training to ensure exceptional service and consistency in our food and coffee offerings. Constant monitoring of food quality, ingredient sourcing, and inventory management will be essential to maintaining sustainable operations.
7. Financial Projections:The financial forecast for Selam Coffee and Fast Food is positive based on our market analysis and pricing strategy. This includes projected revenue, expenses, and profits over a three-to-five-year period. We will carefully manage costs, optimize pricing strategies, and maintain a focus on profitability. Funding will initially be sourced from personal savings and potential business loans, with plans to reinvest profits for future expansion.
8. Conclusion:Selam Coffee and Fast Food aims to become the premier destination for those seeking delicious fast food and high-quality coffee in a welcoming atmosphere. By offering a unique Ethiopian-inspired menu, focusing on exceptional customer service, and implementing effective marketing strategies, we believe our business will thrive in this competitive industry. With careful planning, execution, and dedication to our vision, we are confident that Selam Coffee and Fast Food will become a successful and enduring brand in the local market.

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